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Influencer videos contain unsupported express and implied claims for its eyelash serum, including “naturally grown long lashes.”
BBB National Programs’ National Advertising Division (NAD) has recommended NuOrganic Cosmetics discontinue influencer videos containing unsupported express and implied claims for its eyelash serum, including “naturally grown long lashes,” and ensure material connections to affiliates are clearly and conspicuously disclosed. Cosmic Lash eyelash serum, $44.88, purports thicker lashes in two to six weeks. As part of its routine monitoring process, the NAD inquiry focused on TikTok and Instagr...
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